Gavin Stener's Three Imperatives for American Manufacturing Culture (Plus: ERP MADNESS and Goldratt's THE GOAL)

67 Designs' founder talks crisis of rip-off products, patent challenges, and how not to optimize for being a sociopath. Ep. 12

🎙️ Gavin Stener, founder of 67 Designs, joins Tool or Die to discuss his journey from ERP software to building a U.S.-based manufacturing company focused on high-quality off-road vehicle mounts and accessories. We explore the challenges of American manufacturing, the fight against counterfeiters, generational knowledge transfer, and the cultural shift needed for reindustrialization.

TIMESTAMPS:

  • 00:00 Introduction

  • 02:33 Gavin's background and early engineering experiences

  • 05:00 ERP software and manufacturing challenges

  • 15:35 Why Goldratt's "The Goal" is essential reading

  • 25:15 Manufacturing culture and respect for tradespeople

  • 33:45 The founding mission of 67 Designs

  • 38:20 Counterfeiting challenges and IP protection

  • 50:40 Patent prosecution and Chinese IP tactics

  • 58:10 The path forward for American manufacturing

  • 01:05:45 Closing thoughts on reindustrialization

Key Topics:

  • How early experiences with machining in Australia shaped Gavin's manufacturing philosophy

  • The history and evolution of ERP systems in manufacturing

  • The critical importance of respecting skilled trades workers

  • Why 67 Designs was founded to transfer knowledge from older generations

  • How counterfeiting and Amazon impact small American manufacturers

  • The challenges of patent protection and intellectual property

  • Why manufacturing revival needs educational, legal, and supply chain reform

  • The importance of domestic manufacturing for national security and economy

👉 Follow: 67designs.com | X: @67designs

TOOL OR DIE is produced by Johnson & Roy, a strategic advisory firm specializing in technology, mobility, manufacturing, and robotics. Your hosts are Joel Johnson, a former technology journalist and media executive who pioneered brands like Gizmodo, Jalopnik, and Wirecutter, and Alex Roy, a General Partner at New Industry Venture Capital (NIVC.us) known for breaking the Cannonball Run record and his work in autonomous vehicles.

Follow them at:

#Manufacturing #AmericanManufacturing #CounterfeitPrevention #IntellectualProperty #Reindustrialization #ERP #OverlandGear #SkilledTrades