🎙️ Jim Belosic, co-founder and CEO of SendCutSend, joins Tool or Die to explain how a small side hustle making car parts turned into one of the most important new manufacturers in the U.S. SendCutSend reinvented custom metal fabrication by embracing high-mix, low-volume production a the modern online shopping experience. It’s ecomm software meets lots and lots hardware. From nesting algorithms and logistics infrastructure to empowering kids with BattleBots and CAD, SendCutSend is creating a new type of job shop for American manufacturing, one that serves hobbyists and increasingly industrial clients alike.
TIMESTAMPS:
00:00 Intro and update on Tool or Die
02:14 Jim Belosic joins the show
04:30 From software startup to laser-cutting shop
10:45 Why serving hobbyists opened the door to industry customers
14:00 How SendCutSend makes money on one-off parts
20:00 Building out capacity in Nevada, Kentucky, and Texas
26:00 The truth about CNC machining vs. 3D printing
33:00 DFM education, customer churn, and printing from your garage
38:00 What reindustrialization actually looks like—on the ground
Key Topics:
How SendCutSend made high-mix, low-volume profitable at scale
Why design for manufacturability (DFM) can be the biggest bottleneck in hardware
The hidden logistics challenges behind modern job shops
Why American factories are thriving but invisible
Teaching the next generation with BattleBots, FIRST, and CAD
How to rethink product design for modularity and U.S. manufacturing
🔧 Learn more: sendcutsend.com
Tool or Die is hosted by Joel Johnson, former journalist, corporate strategist, and builder of brands like Gizmodo, Jalopnik, and Wirecutter. Each week, he speaks with the people actually rebuilding American manufacturing—one machine, one company, one idea at a time.
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